Gearoid O’CALLAGHAN

Independent consultant who organises activation events, host events, and speaks at corporate events throughout Europe - from BBQ events or cooking over an open fire, to cocktail making or pairing with coffee/beer

SCROLL DOWN

Gearoid O’CALLAGHAN

Independent consultant who organises activation events, host events, and speaks at corporate events throughout Europe - from BBQ events or cooking over an open fire, to cocktail making or pairing with coffee/beer

CONTACT ME TO HOST YOUR EVENT

Hi, I am Gearóid O’Callaghan, also known as “The Whisky Jack”. I am based in Hamburg, Germany but grew up in Ireland where there is a long history of whiskey-making and drinking. For me, whiskey is something to be enjoyed by anyone who would like to; young or old (and over 18 of course).

I started TWJ Events as “The Whisky Jack” over ten years ago with the aim of taking the snobbery out of whisky and making it accessible to everyone who is interested. Over recent years, the world of whisky has bloomed and moved on in every way. The stuffiness has gone; it's exciting and rapidly changing. There are now more active distilleries than ever before. When enjoyed in moderation, whisky really is something beautiful to be enjoyed with friends and family.

In the meantime I have started producing a craft whiskey and expanded into organising and hosting events throughout Europe. I also advise small food and drink producers on entering the German market.

trade events and activations

Supporting trade and consumer marketing activities and promoting whiskies via innovative events that appeal to diverse customers throughout Germany, Austria, Ireland and the United Kingdom

trade events and activations

Supporting trade and consumer marketing activities and promoting whiskies via innovative events that appeal to diverse customers throughout Germany, Austria, Ireland and the United Kingdom

My clients range from whisky companies, bars and hotels looking to train their staff, to whisky clubs, trade shows, and private individuals hosting exclusive whisky events. I adapt my approach to each situation, ensuring a memorable and informative experience.

I've had the pleasure of conducting tastings for and with a wide range of brands, from established names like Bushmills, Bruichladdich Distillery Company , The Dalmore and Jura from Whyte & Mackay , Glengoyne and Thamdhu from Ian Macleod Distillers Ltd, Nikka Whisky Distilling Co. Ltd., Glendalough Distillery, HeavenHill Distilleries,Inc., The Scotch Malt Whisky Society, Teeling Whiskey Company, Ian Macleod Distillers Ltd, and even representing the Brand USA State of Kentucky, and many more. I'm also a co-owner of a boutique whisky company called Odds & Evens, giving me a unique perspective on the industry and production.

Other CURRENT AND PAST COMPANIES I HAVE WORKED WITH

Blackline Coffee, Kittels Fine British Goods, The Goneaway Bar, Odds & Evens, Bar Oorlam, Herr Lutz, Onetake Coffee, TBA Bar, Torrefaktum, Hanse Merkur, Kuenhe & Nagel, Muthkomm, Borco, Eggars u. Franke, Wagging Finger.

Recipe Development

Developing innovative whisky cocktails that highlight a spirit’s full potential, making it accessible, creative, and exciting. Whether for print, digital platforms, or video content, each recipe is tailor-made with expert flavour pairings

Recipe Development

Developing innovative whisky cocktails that highlight a spirit’s full potential, making it accessible, creative, and exciting. Whether for print, digital platforms, or video content, each recipe is tailor-made with expert flavour pairings

How It Works

Brands present a project—summer cocktails, magazine features, or fresh social content. The process begins with analyzing the spirit’s flavors, selecting a concept, and finding complementary ingredients. After refining the recipe through rigorous trial and error, the final cocktail is ready. What’s Included:

Bespoke cocktail recipes designed for a brand’s whisky.
High-quality visuals, from stylish cocktail shots to step-by-step images.
Engaging video content showcasing the cocktail-making process.
Ready-to-use text, perfect for press releases or publications.

A dedicated team of photographers, stylists, editors, and PR experts ensures each project suits its unique needs and budget.

Experience & Collaboration

Collaborations with leading whisky brands—Bushmills, Teeling Whiskey Company, Balvenie, and Mark Anthony Brands International—bring exciting cocktail content to life. Perfect for marketing teams, publishers, and bar owners seeking fresh, publishing-ready material.